Design Goals & Objective
- Redesign the main news website for better readability, faster navigation, and a more immersive editorial feel.
- Refresh Marie Claire Nigeria’s site to reflect its unique lifestyle and culture focus with an elegant, responsive design.
- Enhance the ePaper platform for seamless access to the print edition online, with intuitive browsing and archive search.
- Reimagine Guardian TV’s interface to make video discovery and streaming smoother across devices.
- Optimize all digital products for advert monetization opportunities.
Discovery & Research
Before diving into design, I carried out in-depth research majorly secondarily as Guardian had a wealth of infomation of their users behavior. This helped me understand Guardian’s diverse audience and their evolving digital habits. I conducted stakeholder interviews to clarify business goals for each product — the main news website, Guardian TV, ePaper, and Marie Claire Nigeria.
I analyzed responses above to uncover where friction points occurred, and looked up top global news and lifestyle platforms for inspiration. From multiple interaction with digital news readers, I gathered insights on how readers consume news, watch videos, and interact with web content across devices.
This discovery phase revealed the need for faster page loads, cleaner layouts, less cumbersome adverts and easier navigation — all while ensuring the platforms could adapt to high traffic and remain a trusted source of credible information. These findings became the guide for the design strategy that followed.
Guardian Website Redesign
Guardian ePaper
I focused on elevating the ePaper platform to make the print edition accessible, intuitive, and enjoyable online. The goal was to recreate the feeling of flipping through a physical newspaper while adding digital conveniences like easy navigation, inclusive design, and quick access to archives, saving options & lastly news paper reader and more.
Guardian Tv
Guardian TV needed to deliver high-quality video journalism and on-demand content to audiences who expect news and features to be as engaging to watch as they are to read. My goal was to create an interface that made video discovery and streaming seamless across devices, while staying consistent in The Guardian’s trusted brand.
Marie Claire Nigeria
As part of The Guardian’s digital ecosystem revamp, I led the redesign of Marie Claire Nigeria — the brand’s lifestyle and culture publication. The goal was to create a modern, elegant platform that reflects Marie Claire’s global identity while appealing to Nigeria’s dynamic audience.
I focused on delivering a fresh, responsive design that balances rich editorial layouts with beautiful imagery, intuitive navigation, and engaging content discovery. The result is an experience that invites readers to explore stories about fashion, wellness, culture, and empowerment seamlessly across devices.
Lesson Learnt
Redesigning The Guardian’s entire digital ecosystem taught me that even the most trusted legacy brands must evolve thoughtfully to stay relevant in a fast-paced digital world. Balancing the needs of diverse audiences — from daily news readers to lifestyle enthusiasts and video streamers — showed me how very important it is to create consistent yet flexible design systems.
Opportunities For Improvement
While the redesigned Guardian ecosystem — including the news website, ePaper, Guardian TV, and Marie Claire Nigeria — made major strides in usability and engagement, there’s still room to grow in making the experience even more inclusive. An opportunity exists to expand accessible design features, such as improved screen reader compatibility, adjustable text sizes, and better color contrast across all platforms. Incorporating multi-language support and localized content could help reach underrepresented audiences.
I’m open to jobs, collaborations, freelance gigs, or meaningful conversations.